StoryDrive Asia - the Conference programme

With an inventive mix of talks, best practice presentations, keynotes, matchmakings, capsule trainings and in depth Workshops, StoryDrive Asia will help your business to become fit for the future. From senior publishers, to editors, from strategists to sales, production, and marketing managers, to authors, StoryDrive Asia will offer a great variety of content for you and your colleagues.

Discover Southeast Asia, learn from international experts and witness innovative approaches, while doing real business during our matchmaking sessions. StoryDrive Asia will be the place where content meets business in Singapore.


Who will you meet?

At StoryDrive Asia, you will meet people from the different media industries (incl. publishing) from Southeast Asia and the Pacific and the West – we will meet and mingle – join now and discover a whole new range of possibilities.

Meet: Publishers, Technology & software providers, Film production companies, Digital strategists, Marketing experts, Game developers, Newcomers & start-ups, Programmers & developers, Scouts & agents, Distributors, and Authors.

Programme overview will be available from mid  August!


DAY 1: 19 NOVEMBER 2018

9:30 - 9:45 AM


Dr. Stanley Lai, Chairman of IPOS (Intelectual Property Office of Singapore)

9:45 - 10:15 AM


From Content to Licensing – How to Leverage Your IP Content

One of the most important sources for revenue is your own book IP. Developing a brand, creating meaningful corporations and partnerships with this IP will help you to make your business fit for the future.  In this session, we will explore different ways of cooperating with other industries and players, to create a whole new world of great content.

Tani Wong, Managing Director, LIMA, China

10:15 - 10:45 AM


The Question of Ownership in a Modern World

Who are the owners of tomorrows copyright if the idea, the story, the text, the format, the image, the look and feel comes from various positions? When content and technology intertwine, and the creative work is done by machines who will get the credit? It is soon time for a complete new take on copyright and creation.

Michael Healy, Executive Director International Relations - Copyright Clearance Centre

10:45 – 11:15 AM   Coffee and Tea Break

11:15 - 12:00 AM 


Online Rights Strategies – Selling and Buying in the Virtual Sphere

Rights and licensing, negotiation, merchandising and cross-media sales: From subscription models to streaming strategies and traditional models, you need to develop your own IP strategy – online! Learn about the dos and don'ts though case studies from around the world.

Neil Walker, Senior Account Manager - IPR License

12:00 AM - 12:30 PM



Blockchain, the technology that powers Bitcoin has the potential to transform the publishing and creative industries. It could impact sales, rights, contracts, and much more. This quick learning session you will help you to understand Blockchain and its potential for the publishing industry.

Huang Yushan, Executive Producer, Digital Blowfish Pte Ltd, Singapore

12:30 – 1:30 PM    Lunch Break

1:30 - 2:15 PM


Update from the Front Lines: How Good is Machine Translation Today?

How good is machine translation these days? Can publishers start to use machine translation tools to better manage translation? What are the other techniques we should use to commission better-quality translations.

Tan Dan Feng, co-Founder, Select Centre, chairman of the annual Singapore International Translation Symposium, Singapore
Moderation: Peter Schoppert

2:15 – 3:00 PM


Asian Book Capitals

After Incheon and Bangkok, Kuala Lumpur will be the next UNESCO World Book Capital in Asia. With the slogan "KL Baca – caring through reading", the program focuses on four themes:  reading in all its forms, development of the book industry infrastructure, inclusiveness and digital accessibility, and empowerment of children through reading. But not only Malaysia will profit from this honour, the year 2020 will be relevant for the whole region. What can be learned from these huge endeavours and how can the whole region benefit form a World Book Capital in Asia?

Azzah AR, Co-founder / Community Consultant, Malaysian Writers Movement, Author / Blogger 
Shake Faisal, Shake Books, Malaysia
Malcolm Neil, Publishing Consultant, Australia

3:00 - 3:15 PM    Coffee & Tea Break

3:15 – 3:45 PM


How to Pitch Your Project: The Art of the Book Proposal

Mindy Pang, Marketing Manager, Marshall Cavendish International Asia, Singapore 

3:45 - 4:30 PM


A New Model That Allows Independent Authors and Publishers to Achieve Succes

During this interactive case study you will learn more about the successful adaptation from webnovel IPs into films, drama and animation. 

Liu Yuren, Webnovel Co-founder and Content Director, China Literature Limited, China


DAY 2: 20 NOVEMBER 2018

09:30 – 9:45 AM


Speaker: Claudia Kaiser & Peter Schoppert

9:45 – 10:45 AM


"The Creative-AI Revolution: What to Do When AI Does Everything"

The creative Industries are getting challenged with new technological developments daily. Algorithms are writing, filming, painting, composing, deciding which movie we should watch next. Big players like Netflix and Amazon are using AI to programme their portfolio and create perfectly tailored entertainment for us. This session will give an overview of the latest developments in the field of artificial intelligence and creation.

Seda Röder, Founder, SONOPHILIA, Expert Advisor on Creative & Effective Leadership. Builder of Networks for Success. Techie/Musician, Austria

10:45 - 11:15 AM


Innovation in Art Book Publishing

Our world is being turned upside-down at a dizzying rate. Technology and culture – two areas previously considered opposites – are merging more and more. New technologies are transforming culture and creativity – and the world of Art Book Publishing. Learn more about the latest trends and possibilities in this exciting sector of publishing.

Mr. Liu, Guangxi Univiersity Press, China
Anca Rujoiu, Curator and Manager of publications, NTU Centre for Contemporary Art, Singapore

11:15 – 11:30 AM   Coffee and Tea Break

11:30 - 12:30 AM



Audiobooks are not a new phenomenon but the move to digital has overcome the capacity problem and with millions of Smartphones, audio is back! Publishers rediscover their back lists, and create new content around their original content, often through cooperations with existing platforms.

Publishers need to take close look at the various possibilties, because new audio formats will develop. What comes next? The shift from print to digital fostered the development of more and more audio content. This has already changed the way people create, use and consume content. The entrance of voice services will push the changes in the publishing industries even further. This session will take a close look at was is already possible, and in which direction the future will take us.  

Ramesh Panicker, Actor, Writer, Voice Artist, Singapore
Martin Johs. Møller, editor-in-chief, Swann Studio / Swann Audio, Denkmark
Moderation: Porter Anderson

12:30 – 1:30 PM    Lunch Break

12:30 – 3:30 PM    Matchmaking Tables

1:30 - 2:15 PM



Join us to experience the latest trends in the future of learning. How will people learn in the future? What technologies will be used? Will learning get easier and, if so, how? This session offers answers to these and similar questions. 

Indra Wijaya, Co-Founder, Managing Director, FromLabs, Singapore
Joel Loo, Founder and CEO, Common Town, Singapore
Moderation: Peter Schoppert, NUS Press, Singapore

2:15 - 3:00 


How to Reach Your Audience – Innovative Approaches from AI to Brick and Mortar

Technology is shaping every aspect of our daily life, structures our day, helps us to get from A to B and offers us new user experiences daily. The publishing industry needs to adapt to these changes and needs to recreate a new way to experience books and reading. The big questions this session will try to answer is, how to reach your audience in today’s complicated world.

Sarah Neem, Owner, the Moon Bookstore, Singapore
Josep M. Mas - CPO & Board Member, BtwinBooks, Singapore 
Malcolm Neil,
Publishing Consultant, Australia
Moderation: Porter Anderson

3:00 – 3:30 AM   Coffee and Tea Break

3:30 - 4:15 PM

Women in Publishing and Writing

Women make up more than three quarters of the publishing workforce, by some estimates. Women buy more books than men do, and more women authors are making bestseller lists than ever before. So why are publishers' executive offices still dominated by men? Four female leaders in publishing and writing discuss what needs to change for more women to do the same.

Marissa Chen, Editorial and Buying consultant, the Moon Bookstore, Singapore
Amalia Bakti Safriti, IKAPI and National Book Committee, Indonesia 
Lim Li Kok, Asiapac Books, Singapore 
Azzah AR, 
author and self-publisher Malaysia
Moderation: Claudia Kaiser

4:15 - 5:15 PM


Towards an ASEAN Community of Books

After starting a campaign for ASEAN Titles at StoryDrive last year, we will look at what happened so far, what  needs to be done and come up with some new ideas.

Claudia Kaiser, Frankfurter Buchmesse, Germany
Amalia Bakti Safriti, IKAPI and National Book Committee, Indonesia

5:15 - 5:45 PM

Book Launch of Cover Stories and Lead Stories – a Series of Books Commemorating SBPA’s 50th Anniversary

Join us for a trip down memory lane as the Singapore Book Publishers Association launch a set of commemorative books to mark its 50th Anniversary. There will be reflections on how far the publishing industry in Singapore has come, and exciting discussions on how Singapore’s publishing industry could develop further.

The launch is to be followed by a drinks reception